FOR IMMEDIATE RELEASE

SALMON MASTERS DERBY Signs a Sponsorship Agreement with Ogilvy & Ogilvy and Aviva Elite

Toronto, Ontario – May 28, 2008 – The Salmon Masters Derby announced today that they have officially signed a sponsorship agreement with Ogilvy & Ogilvy and Aviva Elite, the 2008 official insurance sponsor of the Salmon Masters Derby.

Ogilvy & Ogilvy will be launching a program to benefit Salmon Masters Derby anglers with special rates for their insurance needs.  Ogilvy & Ogilvy has always been in touch with the needs of tournament anglers, as such, their knowledge is second to none.  They will provide you with proper coverage for all your marine requirements.

Andrew Pallotta, of the Salmon Masters Derby states “It is a pleasure to extend such a savings to our anglers.  With the added costs surrounding derbies, Salmon Masters intends to assist in providing its anglers with benefits such as the offer provided by Ogilvy & Ogilvy.  This is just the first step.”

David Ogilvy of Ogilvy & Ogilvy states “Experience the advantage of our Marine Insurance program, which has been tailored for all the Salmon Master anglers.  Ogilvy & Ogilvy offers you quality coverage, fast and convenient service plus preferred rates available to all eligible members”.

In addition to the savings offered to the Salmon Master members, Ogilvy & Ogilvy together with Aviva Elite will award $5,000 to the angler breaking the Chinook Salmon Ontario Record during the course of the event. 

Vita Pallotta of Salmon Masters added “Once again Ogilvy & Ogilvy has stepped up and offered our anglers an incentive to go out and participate.  With the support of sponsors such as Ogilvy & Ogilvy and Aviva Elite this event can only keep growing.”

For more information please contact:

Andrew Pallotta                                                Anabela DeMedeiros
Competitive Sport Fishing League                      Ogilvy & Ogilvy Inc.
905-640-2277                                                  Toll free: 1-877-364-4589                       

The Competitive Sport Fishing League is a recognized leader in the sport fishing industry which offers a comprehensive schedule for tournament anglers with over 40 annual tournaments across Southern and Eastern Ontario and has run and operated well over 300 successful events to date. No matter your skill level the CSFL has a tournament category to meet your needs. With great companies like Lund Boats, Mercury Marine, Shimano, Harris Kayot Marine, Strike King Lures, Rapala, The Toronto International Boat Show, Shake Down Sounds, Freiburger Communications and Cardinal Scales behind us, the CSFL is able to provide its customers, spectators, and supporters direct delivery of product knowledge, fishing techniques, on water strategies, and an exciting weigh in show to feast the eyes. More reasons that keep the CSFL the first choice of tournaments.  Don’t just watch us grow.  Come grow with us.  Visit us at www.csfl.ca to learn more about the CSFL.

The Ogilvy & Ogilvy team is proud to celebrate over 75 years of dedicated service. From our early beginnings in 1924, when Laurie C. Ogilvy first opened his doors, to today, we have kept pace with the many changes that have taken place over the years, while maintaining the personalized service our clients have come to expect.
Today, Ogilvy & Ogilvy Inc. serves over 10,000 clients with the help of our two offices. We would like to thank all of our long-standing and more recent clients for entrusting their insurance and financial planning to us.
Ogilvy & Ogilvy Insurance Brokers has been keeping the general public and specialty marine industry on an even keel for over a decade. As an independent broker we represent a number of marine insurance markets through established 'Best Rated' companies.  Please visit our Web site at www.ogilvy.ca to learn more about us.

Aviva Canada Inc. is one of the leading Property and Casualty insurance groups in Canada, providing home, automobile and business insurance to more than three million customers. Our group of companies has more than 3,200 employees, 40 locations and more than 3,000 independent broker partners. Aviva Canada Inc.’s products and services are delivered across the country through its operating entities: Aviva Pilot; Aviva Traders; Aviva Elite; Aviva Scottish & York; Aviva Insurance Company of Canada; and S&Y Insurance Company. Aviva Canada Inc. is a wholly-owned subsidiary of UK-based Aviva plc, the world’s fifth largest insurance group. Please visit our web site at avivacanada.com or share your thoughts on insurance at changeinsurance.ca